Fascinating Brand Logo Stories

The brand logo is extremely important in brand building and recall. Most iconic brands are identifiable by just a logo element without even naming the company. For instance, the Golden Arches are synonymous with McDonald’s; the swish almost instantaneously reminds one of Nike and just the Red and Blue colors together remind one of Pepsi. Creating them hasn’t been a child’s play and no matter how accidental it may seem, the stories behind the logos are as fascinating as their brands. Here is a look at some of the interesting Brand logo stories:


What does Google mean? How does it even relate to its business? Well, believe it or not, this iconic name and logo are a result of a spelling error! After serious brainstorming and discarding several names, including Backrub (Thank God!) the name, Googol, that refers to 10 raised to the power of 100, or, in other words, 1 followed by 100 zeros. The word got misspelled as Google and the name stuck. The choice of colors represents the message that the company chooses to break the rules and have fun rather than paly by them.


Named after the Greek Goddess of victory, Nike proves that simple can also be powerful. Logo designer, Carolyn Davidson, derived from Nike’s wing called swoosh, which, according to Greek Mythology, is a giver of immense power and motivation to the warriors. This representation aptly fits the apparel and accessory brand for sportspersons.


When you look at the logo of this mega e-retailer, what do you see? At first glance, it seems like the orange arrow represents a smile that represents customer happiness. It also has one more meaning though. The arrow stretches from A to Z, thus signifying that the company sells nearly every product that you can name in the alphabet. Quite clever, huh?


This is another accidental representational story. Before it got into automobiles, BMW manufactured Aircraft engines. Post the war, the company decided to transition into making automobiles. The original intent was to use the colors of the Bavarian Free State within the logo but since it was illegal, the colors were reversed. This lead the logo to look like the aircraft propellers and an became an unintentional tribute to its history,


In 1971, the founders found the Brand identity and the subsequent logo they were seeking on a 14th-century wooden engraving that showed a mermaid siren with two tails. This became the prototype for designer Terry Heckler who created the first logo of a naked mermaid with a crown. It took a public outcry and several redesigns across the years to make the logo look the way it currently does. The green color also is incorporated to signify the company’s support to the green revolution.